“Action>Reaction 2.0” is a light artwork by Sjimmie Veenhuis presented at Amsterdam Light Festival 2018 in Amsterdam, Netherlands.
The psychology behind the physical or digital button is quite simple. From remote controls to doorbells, we are used to pressing buttons and getting a reward as a result: the television turns on, letters appear on your computer screen, or a friend opens the door.
About Sjimmie Veenhuis
Sjimmie Veenhuis (1984) studied Fine Art at the Minerva Art Academy and currently works and lives in Groningen. In his (large) installations, he uses ‘ordinary’ objects in their origina...
Programme information from Amsterdam Light Festival. Short excerpt quoted for reference; see the original page for full text, images and credits.