M. Watjer, J. Pielkenrood and W. Brand created “AD. Empty Domination”, a light artwork shown at Amsterdam Light Festival 2019 in Amsterdam, Netherlands.
Two enlarged billboards, or light boxes meant for outdoor advertising, are displayed prominently on the quay. The advertisements are missing; instead, the boxes are marked by their emptiness and the harsh white light they emit. Upon closer examination, the image does seem to change, ever so slightly.
Programme information from Amsterdam Light Festival. Short excerpt quoted for reference; see the original page for full text, images and credits.