Ars Electronica Festival · 2017

Branded Dreams

by Studio Smack

🏆 Honorary Mention · Prix Ars Electronica 2017

“Branded Dreams” by Studio Smack received a Honorary Mention in the Computer Animation category of the Prix Ars Electronica 2017.

**Synopsis** "The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: go to sleep" (James B. Twitchell) We see ads everyday and everywhere. They have become part of our life.

— Prix Ars Electronica Archive

About Studio Smack

Studio Smack (NL) are Ton Meijdam, Thom Snels, and Béla Zsigmond. All three of them studied at the AKV|St.Joost in Breda (Art Academy). Their animated films have gained awards at international film festivals.

Programme information from Prix Ars Electronica Archive. Short excerpt quoted for reference; see the original page for full text, images and credits.

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