Mercedes-Benz
“Mercedes-Benz” is a digital art presented at Signal Festival 2024 in Prague, Czech Republic.
As a long-term partner of the Signal Festival, Mercedes-Benz focuses on building brand awareness and showcasing its latest vehicle lines. In 2024, this took the form of the light-infused installation Mercedes-Benz: AURA, presented in the courtyard of the Klementinum, highlighting the sleek lines of its electric cars.
Programme information from Signal Festival. Short excerpt quoted for reference; see the original page for full text, images and credits.