Ars Electronica Festival · 1999
Photoreal Digital Cars: Metal Desert & Metal City
🏆 Honorary Mention · Prix Ars Electronica 1999
Ray Giarratana's “Photoreal Digital Cars: Metal Desert & Metal City” was honoured with a Honorary Mention at the Prix Ars Electronica 1999, category Computer Animation. Ray Giarratana has 1 more work in this atlas.
The use of CG cars at Digital Domain was first employed as a technique in the Plymouth “Neon” automotive advertising campaign of 1996, which presented a number of playful “Neons” bouncing off of an unseen trampoline.
About Ray Giarratana
Ray Giarratana (USA) is director and visual effects supervisor at Digital Domain. His responsibilities as director and /or visual effects supervisor have included advertising campaigns for Coca Cola (Skydiver, Panda Picnic), Budweiser (Recycled Ants, Tongue…
Programme information from Prix Ars Electronica Archive. Short excerpt quoted for reference; see the original page for full text, images and credits.